DeFi-Market-Risk-Report

Founding Beta Outreach Playbook

Product

Proof & Signal — DeFi Market Risk Report

Founding Beta price: €9

Pilot report:

Aave V3 Ethereum Core / USDC

Current methodology output in Report #001:

• six evidence-backed risk dimensions;
• live APY / utilization / liquidity;
• factor-level risk drivers;
• source provenance;
• data freshness / confidence;
• explicit PASS / VERIFY / UNKNOWN gates;
• beta methodology disclosure.

The report is decision support, not personalized investment advice.

Default X / Telegram DM

Hi — I’m testing a small DeFi research product called Proof & Signal Market Risk Report.

Instead of showing only APY, it breaks one lending market into protocol, asset, liquidity, oracle, stablecoin and chain risk, with the evidence behind every score.

The first live report is Aave Ethereum / USDC. It flagged liquidity as the main pressure point because utilization was ~94%, even though the overall market score remained moderate.

I’m deliberately charging €9 for the founding beta because I want to learn whether this is actually worth paying for, not collect polite feedback.

Would you be open to testing one report?

Researcher-specific DM

Hi — I follow your DeFi/yield research and I’m testing something that may fit your workflow.

I built an evidence-backed DeFi Market Risk Report that puts a risk layer beside APY: liquidity, utilization, caps, oracle, asset/stablecoin controls, chain risk, provenance and confidence.

The pilot is Aave Ethereum / USDC and the founding-beta price is €9.

The question I’m testing is simple: does this save enough due-diligence time to be worth paying for?

If yes, I’ll send the exact pilot details. If not, a one-line “why not” is genuinely useful.

Product-team / strategic validation message

Hi — I’m building Proof & Signal DeFi Market Risk Report, an independent evidence-backed risk layer for lending markets.

The current pilot covers Aave Ethereum / USDC and the engine separates protocol, asset, liquidity, oracle, stablecoin and chain risk, with data-quality and evidence-confidence gates.

I noticed your product/research already deals with lending or yield risk, so I’m not pitching this as “another APY dashboard.” I’d value a critical look at the methodology and whether an external market-risk layer like this could be useful to your users or research workflow.

The consumer founding beta is priced at €9; for you I’m primarily testing the B2B/design-partner signal.

Follow-up after 3–5 days

Quick follow-up on the DeFi Market Risk Report.

I’m keeping the test intentionally small: 10 qualified people, €9 founding beta, and I stop adding features until I understand the objections.

If a static report isn’t useful, which would be more valuable to you?

• cross-protocol comparison;
• liquidation / scenario simulation;
• live alerts when risk changes;
• wallet/position monitoring;
• API / structured risk data;
• none of these.

A one-line answer is enough.

After purchase

Thanks — this is a founding beta, so the most useful feedback is not “looks good.”

After reading it, please answer:

1. What did the report tell you that APY/TVL alone did not?
2. Which section did you ignore?
3. Was any score/explanation hard to trust?
4. Would you pay €19 for the next report?
5. Would you rather pay for one-off reports, alerts/monitoring, or an API?

Rules

• Do not say the model predicts losses.
• Do not call the report a credit rating.
• Do not tell a prospect what to buy, sell, supply, borrow or allocate.
• Do not claim a prospect used, bought, reviewed or endorsed the product until that actually happened.
• Do not offer discounts before testing the €9 price.
• Do not send mass outreach. The first 10 should be individually relevant.